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How Languages Affect Brand Marketing

How Languages Affect Brand Marketing

In the U.S., which is predominantly an English-speaking country, an average consumer is exposed to thousands of advertisements each day. Although most advertised brands are familiar to many consumers, it is not wise for brands to ignore the large multilingual...
What Does Language Access Mean?

What Does Language Access Mean?

Language access is a service that many agencies use to facilitate communication between people who do not speak the same language. Executive orders and federal laws in the United States, for example, require concerned agencies that receive funding from the federal...
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