Brands produce advertising materials to make people aware of their products, inform their target audience about the features of their products and encourage consumers to buy them. International brands are either producing advertising materials in the territories where...
With the economic downturn the world experiences due to a highly infectious virus, how will localized global brands thrive online post-coronavirus? The order of priority after the outbreak of COVID-19, according to Unilever CEO, Alan Jope, was to look after the...
Globalization allowed more people from different cultures to access employment opportunities than ever before. With the language barrier, some misunderstandings can occur during business meetings. If the meeting is among colleagues, the misunderstandings can be...
Online businesses are flooding the market today, spurred by the ongoing health crisis that slowed down the world’s mainstream economic revenue generators. With eCommerce on the rise, small business owners need to understand how to take their business beyond the...
Starting an online business is becoming a norm due to the health crisis that the world faces today. Selling something online attracts many people because it moves products faster, the transaction is safer and more convenient, and the delivery of goods is easier....
International markets provide almost half of the revenues of corporations in the Fortune 500 list. It is inevitable for these and other companies operating in several foreign markets to create employee-training programs, which they translate into different languages....
