Words are nothing without actions so they need to be aligned. Many businesses invest in planning their marketing communications, but these are usually objective measures, so they fail to align their plans with goals. Thus, this type of disjointed communication isn’t...
If going global isn’t a long-term plan for your business, then you’re not gearing for growth. With more enterprises leaning towards a worldwide market, accurate translation and localization of content are essential. One roadblock that businesses may face...
Brands produce advertising materials to make people aware of their products, inform their target audience about the features of their products and encourage consumers to buy them. International brands are either producing advertising materials in the territories where...
With the economic downturn the world experiences due to a highly infectious virus, how will localized global brands thrive online post-coronavirus? The order of priority after the outbreak of COVID-19, according to Unilever CEO, Alan Jope, was to look after the...
Globalization allowed more people from different cultures to access employment opportunities than ever before. With the language barrier, some misunderstandings can occur during business meetings. If the meeting is among colleagues, the misunderstandings can be...
Online businesses are flooding the market today, spurred by the ongoing health crisis that slowed down the world’s mainstream economic revenue generators. With eCommerce on the rise, small business owners need to understand how to take their business beyond the...
