How to Make Your Website Global: Localization

Website Localization

December 10, 2021

As the world becomes more and more interconnected, it’s essential to take a step back and consider how we can make our websites global. Localization is something that many people forget about when trying to get their site ready for an international audience. This blog post will cover some of the most critical points you need to know before localizing your website. We’ll also discuss why localization is so important in today’s digital age!

Why is localization an essential tool in a successful marketing campaign?

The decision to invest in localization is a no-brainer for any global business that wants to expand into new markets. It’s important, however, not just because it will help you reach more customers but also because of the potential risks involved with not implementing localized marketing strategies.
There are a few different times when it makes sense to get ready for localization, and one is definitely during an upcoming marketing campaign. If any significant campaigns are planned soon (or even little ones), now might be the time to start thinking about getting things in order!

This means prioritizing making sure everything on your site can handle multiple languages and taking advantage of all that extra traffic from international audiences by having localized content available. Another good time to consider localization would be if you’re planning on expanding into another part of the world soon; this way, you’ll have more materials prepared ahead of time so you can start spreading the word as quickly as possible!

Why should I localize all my online products and services?

For those who aren’t familiar with what localization actually means, it’s basically just adapting your website to accommodate multiple languages. This includes translating all of your content into different languages and making sure that everything on there makes sense in numerous places. While this may seem like a fairly basic concept now, back before the Internet was widespread, most companies wouldn’t have even considered doing something like this because it would be nearly impossible to do without having an actual office or employees located around the world (which was definitely not accessible at all).

Why should you take the time to make sure your website can handle multiple languages and that it’s not limited by language barriers anymore? Right off the bat, there are a ton of people who would be interested in visiting your site if they knew it was available in their native language. Not only will this increase traffic from potential customers, but it may also help boost search rankings because Google prefers having sites with localized content appear higher up on its results pages (meaning more visibility!)

We haven’t really mentioned yet how much easier all of this becomes if you’re trying to expand into other parts of the world quickly instead of taking months or even years before finally making an impact. Getting localized content out as soon as possible can be a potent tool that could help you establish yourself in new markets and grow your audience much more quickly.

What kind of industries need a localization strategy?

If we had to choose a few specific types of sites and businesses where localized content could make an even bigger impact than usual then these are definitely good places to start:

Travel/Tourism Sites
If any industry is likely to get visitors coming in with different language preferences (particularly when traveling), then travel websites would definitely take the cake! From hotels and restaurants to airlines and tour companies, there are tons of options within this niche where having multiple languages available on their site could help them pull in more customers from different parts of the world.

E-commerce Sites
When it comes to selling a product online, there are tons of people who would love to be able to browse your site and make a purchase without having to worry about whether or not everything is going to show up correctly on their screen. Even if you don’t have products that naturally lend themselves well towards being sold internationally (like say with food), then localized content can still work wonders for making sure your audience isn’t limited by language barriers anymore!

Business Services
In addition to being able to get people from all over the world to visit your site, localization can also work wonders for local businesses in other countries who might be looking for a service like yours. From lawyers and accountants to tutors and contractors, there’s definitely no shortage of professionals out there who would love having access to sites that they could check whenever they need something done!

And again, don’t forget about how much easier everything becomes when you’re trying to expand into new markets quickly instead of taking months or even years before finally making an impact. Many companies have been able to successfully take advantage of localized content as an incredible tool that helps them find success much more efficiently.

Why is localization important to global marketing?

Localization is essential to global marketing. A new survey by Edelman shows that 92% of consumers say they would rather buy a product from a company that speaks their language than one that does not, and the same percentage said they felt more positively about companies with an understanding of local culture. This means you need to take localization seriously if your business wants to succeed in international markets. We can help! Our team has experience working with brands for various industries on content strategy, SEO optimization, social media management, mobile app development, and everything else it takes to reach customers around the world via digital channels.

It’s easier than ever before to get started. With so many content management systems out there, it has never been more straightforward for companies of any size to localize their site.  And don’t forget that being able to get localized content out quickly can be a really powerful tool that could help you establish yourself in new markets and grow your audience much more quickly!

We localize!

When you’re ready to localize your website, we’re here for you. eTranslation Services offers excellent localization services for different clients worldwide. Our localization teams comprise experts in different fields. They are native speakers and adept at localization and creative writing. Entrust your site localization to professionals who speak your language. Let’s discuss your requirements. Kindly get in touch with us by sending an email to [email protected] or call us at (800) 852-6258.

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