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Localization boom: How COVID-19 changed online businesses?

How online businesses coped up with the pandemic?

We can all say this in unison: COVID-19 has made a momentous transformation in the economy all around the world. Amidst this thrilling vagueness, everyone who owns a business – big, medium, or small – attempts to survive, by persevering, adapting, and reshaping conventional methods of doing business. Moreover, they seek to meet the customer’s needs, which on the spur of the moment became alienated due to an unknown virus until then.

What is to be paid regard to, throughout sectors, businesses speeded up their digital change attempts in internal processes and interactions involving customers and suppliers.

During all this critical time of the “pandemic era,” the ones who benefited most were the major digital platforms. However, the small-scale businesses, too, were able to grow amid uncertainty through the ability to obey the customer’s advantage and pivot to meet them where they actually were – online.

On the other hand, when it comes to the least developed countries, businesses were unable to make the most of this due to a wide array of matters: pricey broadband services, absence of customer’s trust, overdependence on cash flow, inadequate digital skills among the people, and the partial consideration of the government to e-commerce.

In demand languages commonly used by business and e-commerce websites

Over the then past years, e-commerce has progressed substantially, and, as forecasts show, it will outstrip $4 trillion by 2023.

The web technological innovation has pushed businesses to have their own websites. The first thing that has to be considered when seeking to obtain an e-commerce website for the platform is to acknowledge and choose the right language. Yes, we know that an attractive website is an attractive website; no doubt. Still, not every platform will function by the programming languages configuration with the upshot. And there is a reason for this: every single programming language possesses its own particular execution, and the mixture of these languages depends in entirety on the basics of web development.

However, choosing the right programming languages for your e-commerce project if you think of extending your business or maintaining that desirable level is a must. There are several programming languages that you can use, with every single one having its own pros and cons, but the choice will inevitably be made based on the website’s requirements and the available programming expertise. Let us see below the most used:

A renowned language oriented to object and based on class, Java is the most used one to build e-commerce websites. Vigorous implements are one of its strongest points.

Another popular programming language is Python, which is very effective with advanced legibility. Just because of this option, it is preferred by various developers.

Javascript is a coding tool that allows you to build highly shared e-commerce stores that are available on almost the entire web browser.

If you want to build web pages that are driven by appearance, with a powerful style, then CSS is the best language you can have.

PHP is the most adopted language when it comes to the development of e-commerce. It is accessible, practical, and focused on the object.

For anyone who has been using JavaScript for a long time, the MEAN (MongoDB, Express, AngularJS, and NodeJS) would be the top choice.

Did you know? Interesting facts about localization

In order to make a giant leap towards worldwide success, a business needs localization, a process of making a product specifically oriented towards a specific locale/market. Nevertheless, do not forget that localization is not merely translation. It is much more than that. It has to do with adapting the product linguistically, physically, and even culturally.

  • India, Brazil, and China are the new locations where new business opportunities are flourishing, with budding markets mounting 3-4 times more rapidly than developed countries.
  • An interesting fact is that localization can be listed quite down the priority list of the companies that plan to launch a new product. This happens because localization is not needed until the development process will achieve the localization stage. Here are some statistics:
  • 50% of the countries within the top list for downloads and revenues on the iOS App Store are non-Anglophone countries from Europe and East Asia.
  • When shopping online, 72.4% of worldwide clients prefer to use their mother tongue.
  • 55% of global customers purchase products from sites that offer them info in their own language.

Call eTranslation Services for expert website translation and localization services

You do not have to spend more time on research. If you need website localization that will make an outstanding contribution to your global sales and marketing strategies, please get in touch with us at [email protected] or at (800) 882-6058. Our experienced, native-speaking translators are available to provide you with professional, excellent, and accurate translation and localization services wherever you are. Get in touch with eTranslation Services right now.


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